Il Est Écrit – Christian Website Design Case Study in Quebec

Project Overview

Client: Il Est Écrit
Project: Website Redesign, UX/UI Optimization, SEO Strategy, Content Architecture

Il Est Écrit approached Jocoin Studios seeking a complete digital transformation for their nonprofit multimedia ministry. Their previous website lacked coherence, modern UI standards, and intuitive content structure. Despite hosting hundreds of plateforme multimédia chrétienne resources, including vidéos chrétiennes, podcasts, devotionals, and spiritual articles, users struggled to navigate the platform effectively.

The objective was to rebuild the website on a stronger UX foundation while implementing a structured SEO strategy tailored to Québec’s seasonal spiritual search trends.

The Challenge

The platform contained valuable content but lacked:

• Clear navigation and structure
• SEO optimization for discoverability
• Logical content hierarchy
• Alignment with modern UX standards

This limited both user engagement and organic visibility.

Our Strategy

Website Redesign & UX Optimization

Jocoin Studios reconstructed the website from the ground up with a user-centered approach. The new design improved clarity, consistency, and browsing efficiency, resulting in a significantly enhanced navigation experience. Users can now access sections such as Saisons, Autres Séries, and Baladodiffusion chrétienne more intuitively.

SEO Strategy Development

A comprehensive SEO strategy was implemented based on Québec’s seasonal search behavior. Using Google Trends insights, Jocoin Studios identified strong peaks during key periods such as Christmas, Easter, and year-end.

This led to a dual SEO structure:

• Evergreen optimization for core pages
• Seasonal landing pages targeting high-intent searches

Each page was optimized with structured headings, improved metadata, refined internal linking, and better keyword distribution.

Content Architecture & Internal Linking

The internal linking structure was redesigned to guide users through related content naturally. Themes such as biblical reflections, spiritual guidance, and multimedia series are now interconnected, strengthening both UX and SEO authority.

The Results

The collaboration resulted in a modern, scalable, and mission-aligned digital platform.

Il Est Écrit now benefits from:

• A significantly improved user experience
• Stronger SEO visibility across key topics
• Better indexing and content discoverability
• A scalable structure for future growth

Explore the Project

Discover the redesigned experience and content structure built for Il Est Écrit.