Eccoma

Case Study

Branding and Packaging Design for Eccoma

Client: Eccoma
Project: Branding, Product Packaging, and Marketing Materials

Overview

Eccoma approached us to develop a cohesive brand identity for their innovative products, FlashLight and Mail Cutter. The project scope included designing the company logo, Branding Packaging Design, boxes, and promotional banners. The goal was to create a visually appealing, functional, and marketable design that resonated with Eccoma’s target audience.

Process

• Logo Design: We designed a modern and versatile logo emphasizing Eccoma’s innovative ethos. The logo incorporated sleek typography and an icon symbolizing light and precision.
• Product Packaging: For FlashLight, we designed a compact, sturdy box with bold, bright colors that reflect energy and reliability. For Mail Cutter, we opted for minimalistic packaging with sharp, clean lines to convey precision and practicality.
• Boxes: Both product boxes included detailed specifications, usage instructions, and a QR code leading to online tutorials.
• Banners: High-impact banners were designed for online and offline marketing, showcasing the unique features of each product with attention-grabbing visuals and concise taglines.

Outcome

The cohesive branding elevated Eccoma’s market presence, driving customer engagement and trust. FlashLight and Mail Cutter gained recognition for their appealing design and functionality, resulting in a 40% increase in sales within three months post-launch.